Pakistan Software Export Board PSEB is seeking a Director of Marketing and Branding to support the growth of Pakistan’s IT and IT-enabled services sector. As the apex body of the Ministry of IT and Telecommunication PSEB is responsible for the development and capacity building of the IT industry to enhance exports and global branding. The selected candidate will play a vital role in shaping the industry’s image positioning and growth strategy while working on a contractual basis. The position reports to the Chief Marketing Officer and requires occasional domestic and international travel. The work location for this role is Islamabad with a maximum age limit of 50 years.
The ideal candidate must have at least 16 years of education in branding marketing business administration strategic management or a related field from a recognized university. A minimum of 10 years of experience in branding marketing digital marketing and campaign management is required. The role demands strong leadership interpersonal skills and the ability to create and manage teams. Preference will be given to candidates with experience in the IT or Tech sector. The candidate should also be proficient in using marketing tools such as Google Analytics CRM software and social media platforms while having excellent written and verbal communication skills. Public relations and crisis management experience will be an added advantage for Jobs in Lahore.
Applications for this position must be submitted by March 16 2025 through the official job portal. Only shortlisted candidates will be called for an interview as no travel or daily allowances will be provided. Applications received via email will not be considered. The recruitment process is managed by the Human Resource department of Pakistan Software Export Board located in Islamabad under the Ministry of IT and Telecommunication. For further details or inquiries candidates can contact PSEB through its phone number or email address for Jobs in Lahore.
Positions Available
| Position | Number of Vacancies |
|---|---|
| Director Marketing and Branding | 1 |
Jobs in Lahore.
Perks and Benefits
- Competitive salary package
- Opportunity to work with the Ministry of IT and Telecommunication
- Exposure to national and international IT industry events
- Professional growth and development opportunities
- Chance to lead branding and marketing initiatives for the IT sector
- Collaborative work environment with industry experts
- Potential for networking with key stakeholders in the IT and business sectors
- Experience in shaping the image and positioning of Pakistan’s IT industry
Pakistan Software Export Board PSEB Jobs Detail
| Jobs Detail | Requirements |
|---|---|
| Date Posted | 28th Feb 2025 |
| Organization | Pakistan Software Export Board (PSEB) |
| Job Type | Contract-based |
| Sector | Government |
| Job Industry | IT and Marketing |
| Last Date | 16th March 2025 |
| Benefits | Competitive salary professional growth exposure to industry events networking opportunities |
| Job Function | Marketing branding public relations campaign management |
Jobs in Lahore.
Vacancies offered by Pakistan Software Export Board PSEB
Pakistan Software Export Board PSEB is an apex body operating under the Ministry of IT and Telecommunication responsible for promoting and developing the IT and IT-enabled services sector in Pakistan. It plays a key role in facilitating IT exports building industry capacity and enhancing Pakistan’s global IT image. PSEB works closely with the government industry stakeholders and international organizations to create opportunities for growth and investment in the technology sector.
It provides support in areas such as infrastructure human capital development policy advocacy and global networking to strengthen Pakistan’s position as a competitive player in the international IT market. The organization is committed to driving innovation fostering talent and ensuring sustainable growth in the IT industry through various strategic initiatives and collaboration for Jobs in Lahore.
Key Skill required
The candidate must possess strong leadership and interpersonal skills to effectively manage teams and drive branding and marketing initiatives. Excellent verbal and written communication abilities are essential for crafting compelling marketing messages engaging with stakeholders and handling public relations. Jobs in Lahore. Proficiency in digital marketing tools such as Google Analytics CRM software and social media platforms is required to execute and monitor campaigns successfully. A deep understanding of branding principles market positioning and strategic planning will be crucial for shaping the IT sector’s growth and image on national and international levels. Jobs in Lahore.
Experience in crisis management public relations and campaign execution is highly desirable as the candidate will be responsible for maintaining a positive industry reputation. The ability to work collaboratively with cross-functional teams stakeholders and industry experts is necessary to ensure the success of marketing initiatives under Jobs in Lahore. Strong analytical skills will help in evaluating marketing performance and making data-driven decisions. A background in the IT or Tech sector will be preferred as it provides insight into industry trends and competitive dynamics. The candidate should be adaptable innovative and capable of handling multiple projects in a fast-paced environment. Jobs in Lahore.
Pakistan Software Export Board PSEB Overview
Pakistan Software Export Board PSEB is a government organization working under the Ministry of IT and Telecommunication dedicated to promoting and developing Pakistan’s IT and IT-enabled services sector. It plays a crucial role in enhancing IT exports improving industry infrastructure and creating a supportive ecosystem for technology companies. Jobs in Lahore. By implementing strategic initiatives and collaborating with local and international stakeholders PSEB aims to position Pakistan as a global hub for IT services software development and digital solutions. Jobs in Lahore.
The organization provides a range of services including facilitating business development capacity building and policy recommendations to support IT companies in achieving international competitiveness. Jobs in Lahore. It also assists in skill development programs certification initiatives and networking opportunities that enable local IT firms to expand their reach in global markets. Through partnerships with educational institutions and industry leaders PSEB ensures that the workforce is equipped with the latest technological expertise and industry-relevant skills for Jobs in Lahore.
PSEB actively works on branding and marketing initiatives to showcase Pakistan’s IT potential at international forums conferences and trade fairs. It provides support in establishing IT parks improving infrastructure and attracting foreign investment to boost the growth of the technology sector. Jobs in Lahore. By aligning its strategies with the national digital transformation agenda PSEB plays a key role in fostering innovation supporting startups and ensuring sustainable development in Pakistan’s IT industry.
The Ideal Candidate Profile
- Updated CV or resume
- Copy of CNIC (Computerized National Identity Card)
- Educational certificates and degrees from HEC-recognized institutions
- Experience certificates from previous employers
- Recent passport-size photographs
- Cover letter highlighting relevant experience and skills
- Copies of relevant certifications in marketing branding or IT (if applicable)
- Any published work or portfolio related to branding and marketing (if available)
- Reference letters from previous employers or industry professionals
- No Objection Certificate (NOC) for government employees (if applicable)
Be Aware of These Issues
- Incomplete or missing required documents
- Make sure to fill the form correctly
- Submitting the application after the deadline
- Not meeting the required qualifications or experience criteria
- Failure to follow the proper application process or portal instructions
- Poorly formatted or unprofessional resume and cover letter
- Lack of relevant certifications or supporting documents
- Not checking emails or phone calls for interview notifications
Jobs Responsibility
| Jobs Responsibility | Description |
|---|---|
| Branding Strategy Development | Design and implement branding strategies to enhance Pakistan’s IT sector image |
| Public Relations and Media Handling | Maintain relationships with media organizations and manage public perception |
| Digital Marketing and Social Media Management | Oversee digital marketing efforts including social media content and analytics |
| Stakeholder Engagement | Collaborate with IT industry professionals government bodies and international partners |
| Event Planning and Participation | Organize and represent PSEB at local and international IT conferences and exhibitions |
| Market Research and Competitive Analysis | Conduct research to understand industry trends and enhance marketing strategies |
| Content Creation and Brand Messaging | Develop compelling marketing content press releases and promotional materials |
| Crisis Management | Handle public relations crises and ensure brand reputation is maintained |
| Reporting and Performance Analysis | Track marketing efforts prepare reports and suggest improvements based on data |
Jobs in Lahore.
Qualifications
| Eligibility Criteria | Requirements |
|---|---|
| Education | Minimum 16 years of education in branding marketing business administration strategic management or a related field from a recognized university |
| Experience | At least 10 years of experience in branding marketing digital marketing and campaign management |
| Age Limit | Maximum 50 years |
| Industry Preference | Preference given to candidates with experience in the IT or Tech sector |
| Skills Required | Strong leadership interpersonal and communication skills proficiency in marketing tools like Google Analytics CRM software and social media platforms |
| Public Relations Experience | Experience in PR and crisis management is an added advantage |
| Travel Requirements | Willingness to travel domestically and internationally as needed |
| Job Location | Islamabad |
Jobs in Lahore.
Your Task
- Develop and implement branding strategies to enhance Pakistan’s IT sector image
- Plan execute and monitor marketing campaigns across digital and traditional platforms
- Maintain relationships with media organizations and manage public perception
- Oversee digital marketing efforts including social media content and analytics
- Collaborate with IT industry professionals government bodies and international partners
- Organize and represent PSEB at local and international IT conferences and exhibitions
- Conduct research to understand industry trends and enhance marketing strategies
- Develop compelling marketing content press releases and promotional materials
- Handle public relations crises and ensure brand reputation is maintained
- Track marketing efforts prepare reports and suggest improvements based on data
Application Deadline
- 16th March 2025
Application Proccess
- Visit the official job portal and access the application form
- Fill out the application form with accuracy
- Upload all required documents including CV educational certificates and experience letters
- Submit the application form within time
- Monitor email and phone notifications for updates on shortlisting and interviews
- Attend the interview if shortlisted as no travel or daily allowance will be provided
Common Mistakes to Avoid
- Submitting incomplete or inaccurate information in the application
- Using an unprofessional or poorly formatted resume and cover letter
- Missing the application deadline or failing to follow submission guidelines
- Providing false or exaggerated qualifications and experience details
- Ignoring required documents such as educational certificates and experience letters
- Lack of attention to detail leading to spelling and grammatical errors in the application
- Applying for the position without meeting the eligibility criteria
- Failing to respond to interview invitations or follow up on application status
Experience
- Minimum 10 years of experience in branding marketing digital marketing and campaign management
- Preference for candidates with experience in the IT or Tech sector
- Strong leadership and team management skills required for the role
- Compensation package will be competitive based on experience and industry standards
- Additional benefits may include professional development opportunities and networking exposure
- The position is contract-based with performance evaluations influencing future opportunities
Contact Us for Clarifications
| Contact Information | Details |
|---|---|
| support@pseb.org.pk | |
| Website | https://techdestination.com/ |
Jobs in Lahore.
Office Location
Shaheen Complex 5/6 Edgerton Road Floor 5 Lahore Punjab Pakistan
Frequently Asked Questions
What is the required qualification for this job?
A minimum of 16 years of education in branding marketing business administration strategic management or a related field is required
Is prior experience necessary for this position?
Yes at least 10 years of experience in branding marketing digital marketing and campaign management is required
Will any travel allowance be provided for the interview?
No there will be no financial aid
How can I apply for this job?
Applications must be submitted through the official job portal before the deadline
Jobs in Lahore.